How brands mobilize status, reputation, and legitimacy cues to signal their social standing : the case of luxury watchmaking
Déborah Philippe, Alain Debenedetti, Damien Chaney
| Year of publication: |
2022
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|---|---|
| Authors: | Philippe, Deborah ; Debenedetti, Alain ; Chaney, Damien |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 22.2022, 3, p. 333-358
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| Subject: | branding | Legitimacy | luxury | market system dynamics | reputation | social evaluations | status | Reputation | Luxusgüter | Luxury goods | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Markenimage | Brand image | Legitimität | Markenartikel | Brand | Sozialer Status | Social status |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14705931221089327 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013388906