How broadcasters' characteristics affect viewers' loyalty : the role of parasocial relationships
Wei Liu, Zongshui Wang, Ling Jian and Zhuo Sun
| Year of publication: |
2024
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|---|---|
| Authors: | Liu, Wei ; Wang, Zongshui ; Jian, Ling ; Sun, Zhuo |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 1, p. 241-259
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| Subject: | Broadcaster characteristics | Live streaming commerce | Parasocial relationships | Product characteristics | Product match-up | Viewer loyalty | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Rundfunksender | Broadcasting industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-10-2022-0856 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014486686