How buyer-seller relationship quality influences adaptation and innovation by foreign MNCs' subsidiaries
Year of publication: |
2012
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Authors: | Chang, Man-ling ; Cheng, Cheng-Feng ; Wu, Wann-Yih |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 7, p. 1047-1057
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Subject: | Ausländische Tochtergesellschaft | Foreign subsidiary | Lieferantenmanagement | Supplier relationship management | Sozialkapital | Social capital | Informationseffizienz | Informational efficiency | Innovation | Wettbewerbsvorteil | Competitive advantage |
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