How can entrepreneurs improve digital market segmentation? : A comparative analysis of supervised and unsupervised learning algorithms
Laura Sáez-Ortuño, Ruben Huertas-Garcia, Santiago Forgas-Coll, Eloi Puertas-Prats
| Year of publication: |
2023
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|---|---|
| Authors: | Sáez-Ortuño, Laura ; Huertas-Garcia, Ruben ; Coll, Santiago Forgas ; Puertas-Prats, Eloi |
| Published in: |
International entrepreneurship and management journal. - Berlin : Springer Science+Business Media, ISSN 1555-1938, ZDB-ID 2191484-9. - Vol. 19.2023, 4, p. 1893-1920
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| Subject: | AI algorithms | Clusters | Digital marketing | K-means | Supervised algorithms | Unsupervised algorithms | XGBoost | Algorithmus | Algorithm | Online-Marketing | Internet marketing | Künstliche Intelligenz | Artificial intelligence | Marktsegmentierung | Market segmentation |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11365-023-00882-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014437398