How can Indian small-scale fashion retailers survive COVID-19 disruption? : -a brand portfolio optimization perspective
Year of publication: |
2021
|
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Authors: | Sinha, Priyank ; Sainy, Romi |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 62.2021, p. 1-8
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Subject: | Apparel retailing | Brand portfolio | Brand positioning | Fuzzy probability | Small-fashion retailer | Markenführung | Brand management | Textilhandel | Textile distribution | Einzelhandel | Retail trade | Mode | Fashion | Coronavirus | Indien | India | Portfolio-Management | Portfolio selection | Markenimage | Brand image | Fuzzy-Set-Theorie | Fuzzy sets | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Bekleidung | Clothing | Markenartikel | Brand |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zu Beginn des Titelzusatzes ist ein Bindestrich zuviel |
Other identifiers: | 10.1016/j.jretconser.2021.102633 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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