How categories grow : the behavioural drivers of revenue growth
Steven Dunn, Magda Nenycz-Thiel, Charles Graham, John Dawes, Nick Danenberg, Arry Tanusondjaja, Giang Trinh, Bruce McColl
| Year of publication: |
2025
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|---|---|
| Authors: | Dunn, Steven ; Nenycz-Thiel, Magda ; Graham, Charles ; Dawes, John ; Danenberg, Nick ; Tanusondjaja, Arry ; Trinh, Giang ; McColl, Bruce |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 195.2025, Art.-No. 115385, p. 1-12
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| Subject: | Buyer behaviour | Category growth | Household panel data | Penetration | Premiumisation | Konsumentenverhalten | Consumer behaviour | Wirtschaftswachstum | Economic growth | Panel | Panel study | Haushaltsstatistik | Household survey |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115385 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015432338