How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
Simone D'Ambrogio, Noah Werksman, Michael L. Platt, Elizabeth N. Johnson
| Year of publication: |
2023
|
|---|---|
| Authors: | D'Ambrogio, Simone ; Werksman, Noah ; Platt, Michael L. ; Johnson, Elizabeth N. |
| Subject: | information processing | social influence and norms | judgment and decision making | advertising | celebrity endorsement | driftdiffusion model | neuroscience | Celebrity-Werbung | Celebrity endorsement | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | Kognition | Cognition | Entscheidung | Decision | Neurowissenschaften | Neuroscience |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21772 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014290848