How children make purchase decisions : behaviour of the cued processors
Gunnar Mau, Michael Schuhen, Sascha Steinmann and Hanna Schramm-Klein
| Year of publication: |
2016
|
|---|---|
| Authors: | Mau, Gunnar ; Schuhen, Michael ; Steinmann, Sascha ; Schramm-Klein, Hanna |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 17.2016, 2, p. 111-126
|
| Subject: | Consumer behaviour | Consumer socialization | Purchase decisions of children | Konsumentenverhalten | Kinder | Children | Kaufentscheidung | Purchase decision | Familie | Family |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-10-2015-00563 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011522190