How construal-regulatory mode fit increases social media sharing
Thuy Pham, Felix Septianto, Frank Mathmann, Hyun Seung Jin, E. Tory Higgins
| Year of publication: |
2023
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|---|---|
| Authors: | Thuy Pham ; Septianto, Felix ; Mathmann, Frank ; Jin, Hyun Seung ; Higgins, E. Tory |
| Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 33.2023, 4, p. 668-687
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| Subject: | construal level | engagement | regulatory fit | regulatory mode complementarity | sharing | Social Web | Social web | Regulierung | Regulation | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1375 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014370573