How does the consumer's positive and negative electronic word of mouth expand the retail brand experience dimensions? : lessons from IKEA and Lidl
Amélia Brandão, Maria Borges, Mahesh Gadekar and Matilde Ribeirinho
| Year of publication: |
2025
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|---|---|
| Authors: | Brandão, Amélia Maria Pinto da Cunha ; Borges, Maria ; Gadekar, Mahesh ; Ribeirinho, Matilde |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 35.2025, 5, p. 501-526
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| Subject: | Brand experience | e-WOM | online brand communities | online reviews | retail brand experience | Virales Marketing | Viral marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Social Web | Social web | Online-Marketing | Internet marketing | Markenartikel | Brand | Online-Handel | Online retailing | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2024.2440718 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015546867