How cool brands stay hot : branding to generation Y and Z
Joeri Van Den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire
| Year of publication: |
[2016] ; Third edition
|
|---|---|
| Authors: | Van den Bergh, Joeri ; Behrer, Mattias |
| Other Persons: | Maeseneire, Patrick de (foreword) |
| Publisher: |
London : Kogan Page |
| Subject: | Marketing | Zielgruppe | Target group | Junge Erwachsene | Young adults | Konsumentenverhalten | Consumer behaviour | Markenpolitik | Jugend | Erwachsener <18-30 Jahre> | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | xxii, 287 Seiten Illustrationen 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (pages [242]-274) and index |
| ISBN: | 978-0-7494-7717-2 ; 0-7494-7717-2 ; 978-0-7494-7721-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011485735