How cool virtual streamer influences customer in live-streaming commerce? : an explanation of stereotype content model
Wei Gao, Ning Jiang, Qingqing Guo
| Year of publication: |
2025
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|---|---|
| Authors: | Gao, Wei ; Jiang, Ning ; Guo, Qingqing |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 82.2025, Art.-No. 104139, p. 1-9
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| Subject: | Competence | Coolness | Live-streaming commerce | Virtual streamer | Warmth | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Virtuelle Organisation | Virtual organization | Virtuelle Realität | Virtual reality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.104139 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441262