How could Generative AI support and add value to non-technology companies : a qualitative study
Sachin Modgil, Shivam Gupta, Arpan Kumar Kar, Tuure Tuunanen
| Year of publication: |
2025
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|---|---|
| Authors: | Modgil, Sachin ; Gupta, Shivam ; Kar, Arpan Kumar ; Tuunanen, Tuure |
| Published in: |
Technovation : an international journal of technical innovation and entrepreneurship. - Amsterdam [u.a.] : Elsevier Science, ZDB-ID 2021147-8. - Vol. 139.2025, Art.-No. 103124, p. 1-12
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| Subject: | Qualitative study | Generative artificial intelligence | Business value | Business model | Technology appropriation | Künstliche Intelligenz | Artificial intelligence | Geschäftsmodell | Betriebliche Wertschöpfung | Value creation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.technovation.2024.103124 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015442981