How country image affects tourists' destination evaluations : a moderated mediation approach
Year of publication: |
August 2018
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Authors: | Zhang, Jingru ; Wu, Bihu ; Morrison, Alastair M. ; Tseng, Chi ; Chen, Ying-chen |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 42.2018, 6, p. 904-930
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Subject: | China | country image | destination evaluation | destination image | familiarity | Herkunftsbezeichnung | Designation of origin | Destinationsmanagement | Destination management | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Tourismusregion | Tourism destination | Urlaubsverhalten | Holiday behaviour |
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