How customer engagement in the live-streaming affects purchase intention and customer acquisition, e-tailer's perspective
Run Zheng, Zhuyuan Li, Sanggyun Na
| Year of publication: |
2022
|
|---|---|
| Authors: | Zheng, Run ; Li, Zhuyuan ; Na, Sanggyun |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 68.2022, p. 1-10
|
| Subject: | Customer acquisition | Customer engagement | E-tailers | Live streaming | Purchase intention | Retailing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Kundengewinnung | Kundenintegration | Customer integration | Einzelhandel | Retail trade | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013366293