How customer experience management reconciles strategy differences between East and West
Ruth N. Bolton, Anders Gustafsson, Crina O. Tarasi and Lars Witell
| Year of publication: |
2021
|
|---|---|
| Authors: | Bolton, Ruth N. ; Gustafsson, Anders ; Tarasi, Crina O. ; Witell, Lars |
| Subject: | behavior | brand | catalog | cognition | Customer experience | emotions | global strategy | management | retailing | satisfaction | Beziehungsmarketing | Relationship marketing | Emotion | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Kognition | Cognition | Einzelhandel | Retail trade | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2021.1921606 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012549083