How customer knowledge affects exploration : generating, guiding, and gatekeeping
Antti Sihvonen, Jukka Luoma, Tomas Falk
| Year of publication: |
2021
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| Authors: | Sihvonen, Antti ; Luoma, Jukka ; Falk, Tomas |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 94.2021, p. 90-105
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| Subject: | Customer involvement | Customer knowledge | Exploration | Market orientation | Mechanisms | New product development | Beziehungsmarketing | Relationship marketing | Produktentwicklung | Konsumentenverhalten | Consumer behaviour | Wissensmanagement | Knowledge management | Kundenintegration | Customer integration | Marketingmanagement | Marketing management | Wissenstransfer | Knowledge transfer | Innovationsmanagement | Innovation management | Innovation | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2021.02.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012513123