How customer knowledge affects exploration : generating, guiding, and gatekeeping
Antti Sihvonen, Jukka Luoma, Tomas Falk
Year of publication: |
2021
|
---|---|
Authors: | Sihvonen, Antti ; Luoma, Jukka ; Falk, Tomas |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 94.2021, p. 90-105
|
Subject: | Customer involvement | Customer knowledge | Exploration | Market orientation | Mechanisms | New product development | Beziehungsmarketing | Relationship marketing | Produktentwicklung | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Wissensmanagement | Knowledge management | Innovation | Wissenstransfer | Knowledge transfer | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management |
Saved in:
Online Resource