How customer requests may lead firms astray: conceptual issues and an empirical illustration
| Year of publication: |
2008
|
|---|---|
| Authors: | Sogn-Grundvåg, Geir ; Grønhaug, Kjell |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 26.2008, 5, p. 496-507
|