How customers are segmented and organised
Chris Dawson
| Year of publication: |
2005
|
|---|---|
| Authors: | Dawson, Chris |
| Published in: |
Understanding and managing customers. - Harlow [u.a.] : Financial Times Prentice Hall, ISBN 0-273-68562-7. - 2005, p. 137-162
|
| Subject: | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002377878