How departments' decision-making influence and interdepartmental dynamics relate to two facets of strategic market orientation
Monika Oswald, Malte Brettel and Andreas Engelen
| Year of publication: |
2012
|
|---|---|
| Authors: | Oswald, Monika ; Brettel, Malte ; Engelen, Andreas |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 20.2012, 6, p. 483-507
|
| Subject: | Marketingmanagement | Marketing management | Abteilung | Department | Organisationale Entscheidung | Organizational decision-making | Betrieblicher Konflikt | Workplace conflict |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009663981