How destination brand equity and destination brand authenticity influence destination visit intention : evidence from the United Arab Emirates
Year of publication: |
2022
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Authors: | Kumail, Tafazal ; Al Qeed, Marzouq Ayed ; Aburumman, Asad ; Abbas, Syed Mudasser ; Sadiq, Farah |
Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 28.2022, 3, p. 332-358
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Subject: | destination brand authenticity and destination visit intention | Destination brand equity | Markenimage | Brand image | Markenführung | Brand management | Destinationsmanagement | Destination management | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Vereinigte Arabische Emirate | United Arab Emirates | Herkunftsbezeichnung | Designation of origin |
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