How differing demographic factors impact upon customer loyalty towards national or international fast-food chains : a comparative study in emerging markets
R. K. Srivastava
| Year of publication: |
2017
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|---|---|
| Authors: | Srivastava, R. K. |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 23.2017, 8, p. 901-925
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| Subject: | Fast-food chains | fast foods | global brands | local brands | loyalty | Beziehungsmarketing | Relationship marketing | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Schnellgastronomie | Fast-food industry | Fast Food | Fast food | Internationales Marketing | International marketing | Markenartikel | Brand | Vergleich | Comparison |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2017.1266542 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011799806