How digital is communication in your organization? A metrics and an analysis method
Pasi Tyrväinen; Tero Päivärinta
| Year of publication: |
2004
|
|---|---|
| Authors: | Tyrväinen, Pasi ; Päivärinta, Tero |
| Published in: |
Enterprise information systems V : [papers selected from those presented at the Fifth "International Conference on Enterprise Information Systems" (ICEIS 2003) held in Angers, France, from 23 to 26 April 2003]. - Dordrecht [u.a.] : Kluwer, ISBN 1-4020-1726-X. - 2004, p. 258-268
|
| Subject: | Kommunikation | Communication | USA | United States | Online-Marketing | Internet marketing | Performance-Messung | Performance measurement |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002618801