How digital platforms influence luxury purchase behavior in India?
Varsha Jain and Don E. Schultz
| Year of publication: |
2019
|
|---|---|
| Authors: | Jain, Varsha ; Schultz, Don E. |
| Subject: | digital platforms | Indian consumers | Luxury brands | pre- and post-purchase behaviors | Indien | India | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Online-Handel | Online retailing | Markenartikel | Brand | Digitalisierung | Digitization | Electronic Commerce | E-commerce | Social Web | Social web |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2016.1197295 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012203260