How digital transformation impacts customer experience in the hard luxury industry : consensus on omnichannel strategy
By Marine Bertrand & Ekaterina Glebova
| Year of publication: |
2024
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|---|---|
| Authors: | Bertrand, Marine ; Glebova, Ekaterina |
| Published in: |
Athens journal of business & economics : AJBE. - Athens : Business & Law Research Division and the Economics Research Unit of ATINER, ISSN 2241-794X, ZDB-ID 2851008-2. - Vol. 10.2024, 3, p. 183-216
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| Subject: | hard luxury | digitalization | digital transformation | data | omnichannel,customer experience | Digitalisierung | Digitization | Luxusgüter | Luxury goods | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.30958/ajbe.10-3-2 [DOI] hdl:11159/653918 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014555825