How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Alisa Keller, Mila Vogelsang, Dirk Totzek
| Year of publication: |
2022
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|---|---|
| Authors: | Keller, Alisa ; Vogelsang, Mila ; Totzek, Dirk |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 148.2022, p. 277-291
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| Subject: | Dynamic Pricing | Price Discount Displays | Price Fairness | Price Promotion | Pricing Transparency | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Rabatt | Rebate | Verkaufsförderung | Sales promotion | Niedrigpreisstrategie | Low-cost strategy | Preiswettbewerb | Price competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.04.027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013325480