How do brand communities generate brand relationships? Intermediate mechanisms
| Year of publication: |
2012
|
|---|---|
| Authors: | Zhou, Zhimin ; Zhang, Qiyuan ; Su, Chenting ; Zhou, Nan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 65.2012, 7, p. 890-896
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