How do consumers evaluate identical products at different retailers? : a text mining approach using product reviews
Sungha Jang, Ji Hye Kang, Tian Liu and Huichen Yang
| Year of publication: |
2025
|
|---|---|
| Authors: | Jang, Sungha ; Kang, Ji Hye ; Liu, Tian ; Yang, Huichen |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 33.2025, 1, p. 1-10
|
| Subject: | online retailing | specialty retailing | product reviews | consumer evaluation | structural topic model | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Produktqualität | Product quality | Produktinformation | Product information | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14413582241233610 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015327188