How Do Consumers Make Choices? A Summary of Evidence from Marketing and Psychology

In this paper I review the evidence from marketing and psychology literature about the purchase behavior of consumers. I concentrate on the characteristics of the choice process, choice of the external information source and nature of the information obtained from these sources. The impact of important systematic differences among consumers and products on choice behavior is also discussed.

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Year of publication:	2007
Authors:	Babutsidze, Zakaria
Institutions:	United Nations University, Maastricht Economic and social Research and training centre on Innovation and Technology
Subject:	Consumer Choice \| Information \| Decision-making \| Marketing

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Extent:	application/pdf
Series:	UNU-MERIT Working Paper Series.
Type of publication:	Book / Working Paper
Language:	English
Notes:	The text is part of a series UNU-MERIT Working Papers Number 005
Classification:	D91 - Intertemporal Consumer Choice; Life Cycle Models and Saving ; D81 - Criteria for Decision-Making under Risk and Uncertainty ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005150829