How do controversial foreign country images affect consumers?
José Manuel Ortega-Egea, Nieves García-de-Frutos
| Year of publication: |
2023
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|---|---|
| Authors: | Ortega Egea, José Manuel ; García-de-Frutos, Nieves |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 5, p. 1927-1949
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| Subject: | congruence | consumer animosity | country images | foreign product judgements | subjective knowledge | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Internationales Marketing | International marketing | Ursprungsregeln | Rules of origin | Japan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12968 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014335652