How do customers perceive service quality in differently structured fast food restaurants?
Yang Cao; Kyungmi Kim
| Year of publication: |
2015
|
|---|---|
| Authors: | Cao, Yang ; Kim, Kyungmin |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 24.2015, 1/2, p. 99-117
|
| Subject: | service quality | fast food restaurant | franchising | licensing | Dienstleistungsqualität | Service quality | Gastronomie | Restaurant industry | Franchising | Schnellgastronomie | Fast-food industry | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Fast Food | Fast food | Ernährungsverhalten | Eating habit |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010526372