How do customers react to preferential treatment? : an affective events theory and time-lagged survey
Qurat Ul Ain, Weng Marc Lim, Shahid Rasool, Muhammad Zeshan
| Year of publication: |
2024
|
|---|---|
| Authors: | Ul Ain, Qurat ; Lim, Weng Marc ; Rasool, Shahid ; Zeshan, Muhammad |
| Subject: | Affective events theory | Attention-seeking motive | Customer advocacy | Customer delight | Impulse buying | Impulsive purchase | Preferential treatment | Time-lagged survey | Konsumentenverhalten | Consumer behaviour | Emotion | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103927 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015114824