How do firms use virtual brand communities to improve innovation performance? : based on consumer participation and organizational learning perspectives
Jian Zheng, Renjing Liu, Ru Zhang and Hao Xu
| Year of publication: |
2024
|
|---|---|
| Authors: | Zheng, Jian ; Liu, Renjing ; Zhang, Ru ; Xu, Hao |
| Published in: |
European journal of innovation management. - Bingley : Emerald, ISSN 1758-7115, ZDB-ID 2028189-4. - Vol. 27.2024, 3, p. 894-921
|
| Subject: | Consumer participation | Exploitative learning | Exploratory learning | Firm innovation performance | Knowledge absorptive capacity | Virtual brand communities | Lernende Organisation | Learning organization | Social Web | Social web | Innovationsmanagement | Innovation management | Wissensmanagement | Knowledge management | Konsumentenverhalten | Consumer behaviour | Innovation | Markenführung | Brand management | Spanien | Spain |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJIM-06-2022-0313 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014501240