How do managers perceive the needs of sales forecasting process improvement in a B2B environment
Annastiina Kerkkänen, Janne Huiskonen, Jukka Korpela and Timo Pirttilä
| Year of publication: |
2012
|
|---|---|
| Authors: | Kerkkänen, Annastiina ; Huiskonen, Janne ; Korpela, Jukka ; Pirttilä, Timo |
| Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1477-9064, ZDB-ID 2164926-1. - Vol. 5.2012, 2, p. 107-124
|
| Subject: | Prognoseverfahren | Forecasting model | Absatz | Sales | B-to-B-Marketing | Business-to-business marketing | Prozessmanagement | Business process management | Gruppenentscheidung | Group decision-making |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009658565