How do online reviews moderate effects of country image on product image and purchase intention : cases of Korean and US products in Vietnam
Ngoc Minh Nguyen, Hoang Huong Giang and Ngoc Thi Minh Vu, and Son Anh Ta
| Year of publication: |
2025
|
|---|---|
| Authors: | Nguyen Minh Ngoc ; Giang Hoang-Huong ; Ngoc Thi Minh Vu ; Son Anh Ta |
| Published in: |
Asia-Pacific journal of business administration. - Bradford : Emerald, ISSN 1757-4331, ZDB-ID 2500536-4. - Vol. 17.2025, 2, p. 337-358
|
| Subject: | Affective country image | Cognitive country image | Online review positiveness | Online review quality | Product image | Markenimage | Brand image | Südkorea | South Korea | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Internationales Marketing | International marketing | Vietnam | Viet Nam | Online-Marketing | Internet marketing | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJBA-07-2023-0346 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015326686