How do product recommendations help consumers search? : Evidence from a field experiment
Xiang (Shawn) Wan, Anuj Kumar, Xitong Li
| Year of publication: |
2024
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| Authors: | Wan, Xiang ; Kumar, Anuj ; Li, Xitong |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 70.2024, 9, p. 5776-5794
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| Subject: | field experiment | benefits of recommendations | consumer search | horizontal fit | product recommendations | Konsumentenverhalten | Consumer behaviour | Feldforschung | Field research | Experiment | Personalisierung | Personalization | Informationskosten | Information costs | Suchtheorie | Search theory | Informationsverhalten | Information behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2023.4951 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015137921