How do relational bonds affect user engagement in e-commerce livestreaming? : the mediating role of trust
Mengfan Zhai, Yuan Chen
| Year of publication: |
2023
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|---|---|
| Authors: | Zhai, Mengfan ; Chen, Yuan |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 71.2023, p. 1-12
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| Subject: | Relational bonds | User engagement | Trust | E-commerce livestreaming | Vertrauen | Confidence | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Anleihe | Bond | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103239 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014265701