How do social-based cues influence consumers' online purchase decisions? : an event-related potential study
Year of publication: |
2016
|
---|---|
Authors: | Qiuzhen, Wang ; Meng, Liang ; Liu, Manlu ; Wang, Qi ; Ma, Qingguo |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 16.2016, 1, p. 1-26
|
Subject: | Cue-diagnosticity theory | Event-related potentials | Online shopping | Product rating | Sales | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
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