How does a product gain the status of a necessity? : an analysis of necessitation narratives
Jakob Braun and Mohammadali Zolfagharian (University of Texas Rio Grande Valley), Russell W. Belk (York University, Canada)
| Year of publication: |
March 2016
|
|---|---|
| Authors: | Braun, Jakob ; Zolfagharian, Mohammadali ; Belk, Russell W. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 3, p. 209-222
|
| Subject: | Konsumgüter | Consumer goods | Produktlebenszyklus | Product life cycle | Grundbedürfnisse | Basic needs | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20866 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011448941