How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Year of publication: |
September 2016
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Authors: | Soysal, Gonca ; Krishnamurthi, Lakshman |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 62.2016, 9, p. 2692-2704
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Subject: | multichannel marketing | channel strategy | segmentation | factory outlets | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
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