How does consumers' local or global identity influence price-perceived quality associations? : the role of perceived quality variance
Zhiyong Yang, Sijie Sun, Ashok K. Lalwani, and Narayan Janakiraman
| Year of publication: |
2019
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|---|---|
| Authors: | Yang, Zhiyong ; Sun, Sijie ; Lalwani, Ashok K. ; Janakiraman, Narayan |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 83.2019, 3, p. 145-162
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| Subject: | local-global identity, perceived quality variance, price-perceived quality | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Qualitätsmanagement | Quality management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022242918825269 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012176057