How does convenience impact showrooming intention? : omnichannel retail strategies to manage global retail apocalypse
Amit Shankar, Manish Gupta, Aviral Kumar Tiwari and Abhishek Behl
| Year of publication: |
2025
|
|---|---|
| Authors: | Shankar, Amit ; Gupta, Manish ; Tiwari, Aviral Kumar ; Behl, Abhishek |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 33.2025, 3, p. 394-415
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| Subject: | Convenience | omnichannel retailing | perceived values | product involvement | showrooming intention | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenanalyse | Customer analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2021.1965189 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015546971