How does failure normalization foster product innovativeness in new product development? : the role of passion and learning
Year of publication: |
2025
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Authors: | Tao, Xiangming ; Ucbasaran, Deniz |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Wiley-Blackwell, ISSN 1540-5885, ZDB-ID 2012544-6. - Vol. 42.2025, 2, p. 338-364
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Subject: | failure normalization | learning from failure | new product development project | passion for inventing | product innovativeness | Produktentwicklung | New product development | Innovation | Lernende Organisation | Learning organization | Innovationsmanagement | Innovation management |
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