How does Humanoid Virtual Influencers' appearance convey social presence? : the underlying process and path to purchase intention
Haithem Zourrig, Jeongsoo Park, Imene Becheur
| Year of publication: |
2025
|
|---|---|
| Authors: | Zourrig, Haithem ; Park, Jeongsoo ; Becheur, Imene |
| Subject: | animism | anthropomorphism | attractiveness | competence | social presence | virtual influencer | warmth | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Influencer |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.70013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015333792