How does model type influence consumer and online fashion retailing?
Xiaobei Liang, Xiaojuan Hu and Hu Meng, Jiang Jiang, and Guanhua Wang
| Year of publication: |
2022
|
|---|---|
| Authors: | Liang, Xiaobei ; Hu, Xiaojuan ; Hu, Meng ; Jiang, Jiang ; Wang, Guanhua |
| Subject: | Approach behaviour | Experiment | Fashion model | Fashion retailing | Online retailing | Perceived amount of information | Online-Handel | Mode | Fashion | Textilhandel | Textile distribution | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-05-2021-0224 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013398106