How does multimedia word of mouth influence consumer trust, usefulness, dissemination and gender?
Haibin Zhang, Chikako Takanashi, Steven Si, Guoqing Zhang, Lei Wang
| Year of publication: |
2019
|
|---|---|
| Authors: | Zhang, Haibin ; Takanashi, Chikako ; Si, Steven X. ; Zhang, Guoqing ; Wang, Lei |
| Published in: |
European journal of international management : EJIM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-6757, ZDB-ID 2416808-7. - Vol. 13.2019, 6, p. 785-810
|
| Subject: | consumer review | information dissemination | multimedia review | gender difference | qualitative comparative analysis | Multimedia | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Virales Marketing | Viral marketing | Vertrauen | Confidence | Informationsverbreitung | Information dissemination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/EJIM.2019.102814 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012153214