How does omnichannel retailing deliver customer value? : insights from science mapping and future agenda
Omkar Dastane, Garry Wei-Han Tan, Muhammad Rafiq and Shalini Aggarwal
| Year of publication: |
2024
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|---|---|
| Authors: | Omkar Dastane ; Tan, Garry Wei-Han ; Rafiq, Muhammad ; Aggarwal, Shalini |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 34.2024, 4, p. 485-512
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| Subject: | customer value | Omnichannel retailing | perceived value | satisfaction | science mapping | Kundenwert | Customer value | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2024.2339827 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015073553