How does partitioning prices influence consumer responses?
Ajay T. Abraham and Rebecca W. Hamilton
| Year of publication: |
2024
|
|---|---|
| Authors: | Abraham, Ajay T. ; Hamilton, Rebecca W. |
| Published in: |
New directions in behavioral pricing research. - New Jersey : World Scientific, ISBN 978-981-12-9222-4. - 2024, p. 143-166
|
| Subject: | Behavioral Pricing | Preis | Price | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1142/9789811292231_0006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014635459