How does scarcity promotion lead to impulse purchase in the online market? : a field experiment
Yi Wu, Liwei Xin, Dahui Li, Jie Yu, Junpeng Guo
| Year of publication: |
2021
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|---|---|
| Authors: | Wu, Yi ; Xin, Liwei ; Li, Dahui ; Yu, Jie ; Guo, Junpeng |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 58.2021, 1, p. 1-10
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| Subject: | Limited-Quantity scarcity | Limited-Time scarcity | Online impulse purchase | Perceived arousal | Personal impulsiveness | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Experiment | Online-Marketing | Internet marketing | Verkaufsförderung | Sales promotion | Feldforschung | Field research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2020.103283 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494879