How does the adoption of ad blockers affect news consumption?
Shunyao Yan, Klaus M. Miller, and Bernd Skiera
| Year of publication: |
2022
|
|---|---|
| Authors: | Yan, Shunyao ; Miller, Klaus Matthias ; Skiera, Bernd |
| Subject: | ad blocker | monetization of content | news consumption | online advertising | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Mediennutzung | Media usage |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437221076160 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013389277