How does the adoption of ad blockers affect news consumption?
Year of publication: |
2022
|
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Authors: | Yan, Shunyao ; Miller, Klaus Matthias ; Skiera, Bernd |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 59.2022, 5, p. 1002-1018
|
Subject: | ad blocker | monetization of content | news consumption | online advertising | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Mediennutzung | Media usage | Werbewirkung | Advertising effects |
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